Vietnam International Travel Mart 2017


The Vietnam International Travel Mart (VITM) 2017 will take place from April 6-9 at the International Exhibition Center in Hanoi, the Vietnam National Administration of Tourism (VNAT) announced on January 23.

Themed “Hanoi – Destination of Vietnam”, VITM 2017 is expected to feature 600 enterprises and tourism management and promotion agencies from 43 of Vietnam’s cities and provinces and 25 countries and territories. The fair hopes to attract about 60,000 visitors.

Vietnam’s capital for a millennium, Hanoi, the country’s political, economic and cultural center, ranks among the world’s most attractive and interesting cities. Its placid air gives it a gracious, almost regal flavor, underscored by a rich history that traces back more than a thousand years, with a fascinating heritage on display in well-preserved, centuries-old architecture.

In addition to activities in destination presentation and tourism stimulation from local exhibitors, VITM 2017 also offers contests, traditional arts performances, conferences and workshops.

Organized the first time in 2013, this year’s event is the fifth edition and considered Vietnam’s premier professional tourism event and one of the largest travel shows in the region.

Last year, the country welcomed more than 10 million international arrivals, up 26 per cent year-on-year, according to VNAT.

With a population of 92 million and rapid expansion in the number of middle class families, the demand for outbound travel has increased dramatically. In 2016, there were more than 6.5 million Vietnamese people travelling overseas, an increase of 15 per cent year-on-year.

Not only will VITM Hanoi provide thousands of promotional tour packages and low air tickets, it will also bring the best opportunities to foreign tour operators and providers to promote destinations and seek new business deals.

VITM Hanoi 2016 attracted 734 agencies and enterprises with 502 booths, including 115 international booths from 25 countries and territories. There were about 2,500 enterprises and approximately 58,000 visitors, with over 15,000 domestic and outbound tours purchased and around 30,000 air tickets sold.

Tourism enterprises actively responded to the theme of VITM Hanoi 2016, “Vietnam – The Paradise of Sea and Island Tourism”, by introducing photos and information on the country’s sea and island resources.

The highlights of VITM Hanoi 2016 were houses found of the northwest region and the central highlands and south-central region, with their unique designs, as well as specific regional products and traditional art performances.

The online tourist information portal,, was put into operation at last year’s event and attracted around 92,860 hits to find products and 9,200 downloads of the app for smartphones. Twenty-five travel agencies registered to participate in VITM’s online transaction platform.

In addition, seven seminars and ten press conferences were held during VITM Hanoi 2016, with the aim of introducing products and proposing measures to develop tourism into a key economic sector of the country.